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How To Grow Your Morning Show In 2019
(By Loyd Ford) Becoming a number one morning show is about connecting with the “life group” that likes the radio station your show airs on and becoming famous for something.
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Social Media Is Changing — And Radio Benefits
(By Loyd Ford) Change is always an important part of life in the 21st century and especially as it relates to how we deal with consumer behavior, options, the optics and reality of dealing with what...
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5 Ways To Bring Your Team Together Today
(By Loyd Ford) How do you create more value as a manager and consistently give yourself an edge when managing and motivating people? Moreover, how do you encourage individuals to help you reach goals?...
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7 Tips For Elevating Your Morning Show
(By Loyd Ford) Being a great morning show host is not easy. It takes work to be excellent. It's challenging to push out a killer morning show every day. Here are 7 ideas to help you achieve morning...
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Build Your Profile As A Local Radio Personality
(By Loyd Ford) This isn’t about only morning show talent. Sometimes other talent feels overlooked. If you are on the air today, this article can apply to your ambition. This is about any talent who...
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How To Use Video To Drive Revenue
(By Loyd Ford) Most everyone already knows that visuals in social media are sticky and can be productive for effective sharing. But what about your strategy? If video can be powerful, it’s worth...
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Planning Your Retirement
(By Loyd Ford) While I am not a financial adviser, I do appreciate the people who do the work in our industry and this article is about taking care of your future. No company will do this for you.
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Promoting Radio’s Audio Advantages
(By Loyd Ford) No matter what brand an advertiser has, they should consider sound communication and marketing as a critical component of their overall strategy. Perhaps radio should consider a broader...
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Getting Real About Digital Transformation
(By Loyd Ford) We live in a broadcast world where a very large percentage of the business people controlling our industry believe they have commoditized programming, effectively reduced (by philosophy)...
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9 Keys To Growing Your Morning Show
(By Loyd Ford) There may be nothing more intimidating than helping grow a morning show. But what if I woke up tomorrow and I had to do a morning show? What would I focus on in creating a great morning...
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Will Your Brand Survive The Virus?
(By Loyd Ford) Powerful shifts are happening in listener behavior. How could that not be true with the once-in-a-lifetime shift in what people are doing right now?
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Communicating With Advertisers Now
(By Loyd Ford) The stress of our time is weighing on local business owners and it is the most significant challenge all of these people have faced in their lifetime. It is well known that no one has...
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Welcoming Listeners Back From Social Distancing
(By Loyd Ford) Welcoming listeners back from social distancing is coming. We’re not there yet, but it is surely coming and radio should be about anticipating what is next. This isn’t about politics...
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Nature Finds A Way
(By Loyd Ford) Maybe you’ve seen the video on TV or in social media. Animals in places we never see them. Some of them on highways, on neighborhood streets or on city sidewalks because people have...
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Changing The Path For Your Radio Brand
(By Loyd Ford) This week I was on a conference call with a radio group and the book “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout was discussed. I realized quickly that most of the...
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How to Grow Your Morning Show
(By Loyd Ford) Smart morning shows all across America are thinking about how to really connect with audiences as people begin to move back into their ‘new’ habits in a ‘new’ world as we continue to...
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Don’t Lose Your Audience To Coronavirus
(By Loyd Ford) We all know that no one likes a boring host. You’re listeners are thinking about it if you are not. Data, numbers, indicators. They’ve been interested. They’ve gone to websites and...
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How To Win The New Normal
(By Loyd Ford)Oh, you can say things will return to the way it was before Coronavirus. How many things in your adult life have changed and then changed back to “the way it was?” None, right?
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Focus On Creating Momentum Now
(By Loyd Ford) Your listeners, local businesses and radio itself has suffered a significant grouping of disruption. When disruption happens, often times everything that is normal gets tossed out the...
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10 Tips To Help You Deal With Stress
(By Loyd Ford) Radio is a stressful place to be these days. Sales are way down. Layoffs, furloughs and pay cuts are now the norm. In car listening dropped off the cliff. Here are ten tips to help you...
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